‘How do you say that about a 2-year-old?’ Amid scandal, parents reckon with the politics of shame
From the moment it landed on television, “How to Train Your Dragon: The Hidden World” became a pop culture phenomenon.
And when it came out this week, it was an instant hit on social media – prompting the Disney company to offer free tickets to anyone who went online to buy a ticket to the premiere of the film.
And it was enough to put a stop to the sort of online shaming that has previously resulted in the cancellation of an episode of the popular show “The Cleveland Show,” the cancellation of an episode of “Parks and Recreation” and the cancellation of an episode of “The O.C.”
“I’ve never seen it so big,” said Dan Kois, executive producer of the “How to Train Your Dragon” films.
“The movie was just so powerful that people knew it, and were responding to the movie and the story. And the response to the movie was very, very positive. People had never seen it before.”
It was the perfect storm of positive buzz and social media outrage. “The movie was just so powerful that people knew it, and were responding to the movie and the story,” said Dan Kois, executive producer of the “How to Train Your Dragon” films. “And the response to the movie was very, very positive. People had never seen it before.”
It became a sensation with its premiere Friday night at the Dolby Theatre in Hollywood. The show, which was created by Kevin Smith and Jay and Jason Reitman, ran for three weeks on Fox, earning $11.2 million. Kois said “How to Train Your Dragon” has since hit a milestone: it has gone up for auction.
“We have put it up as an eBay listing, and we’re trying to figure out what we want to do with it,” he said. “It has been a very, very, very strong weekend on Facebook and Twitter for it. I think there are people who are now thinking, ‘What can we do with this now?’
“I would have liked