Ralph Lauren Moves to SoHo

Ralph Lauren Dreams in California for Fourth Quarter

Ralph Lauren quietly closed its retail store in SoHo, an area that has a reputation for being a shopper’s desert, after four decades. But the New Canaan, Conn., chain’s fourth-quarter report said the move would be “a difficult and difficult transition.”

The parent company has been selling off the luxury apparel company’s assets since 2011.

“We are all very disappointed that, after four decades, the iconic brand is moving to the end of the runway,” said Ralph Lauren Chief Executive Officer and Chairman Ed Stack. “On behalf of our talented team, as well as our global consumers, we will continue working hard every day to find a new home for the iconic brand.”

Ralph Lauren in North America is part of the conglomerate’s international operations, which include apparel lines as diverse as Ralph Lauren, Calvin Klein, Tommy Hilfiger, Gap, Fruit of the Loom and, of course, Yves Saint Laurent.

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